Taylor Swift is the famous country singer, winner of 40 awards, and made more famous by the incident with Kanye West at the 2009 MTV Video Music Awards. But she is successful for another reason. Taylor is connected to a lot of publicly traded companies, acting as spokesperson for their products, record labels, and movie distributors. Tracking the stocks she is connected with from January of 2009, the Taylor Swift Stock Index has greatly outperformed the Dow Jones Industrial Average, rising 40% for the year versus only 29% for the Dow.
The stocks in her portfolio include:
Jakks Pacific, Inc. (JAKK) Taylor Swift celebrity doll
Jones Apparel Group, Inc. (JNY) the face of L.E.I. Jeans (Life Energy Intelligence) since 2008
Vivendi SA ADR (VIVDY.PK) albums:
Taylor Swift, Feerless, Beautiful Eyes, Sounds of the Season: The Taylor Swift Holiday Collection, Live from SoHo, Big Machine Records, Universal Music Group
Time Warner Inc. (TWX) starring in
Valentine's Day movie, New Line Cinema
Viacom (VIAB) appeared last year on
CMT Crossroads, Country Music Television
Disney (DIS) starred in
Jonas Brothers: The 3D Concert ExperienceOther celebrity stock indexes you may be interested in include the
Heidi Klum Stock Index, the
Eva Longoria Stock Index, the
Angelina Jolie Stock Index, the
Jessica Alba Stock Index, the
Nicole Kidman Stock Index, the
Freida Pinto Stock Index, and the
Supermodels Stock Indices.
Assumptions:The Taylor Swift Index is a price-weighted index, similar to the Dow Jones Industrial Average.
Author owns DIS and TWX.By Fred Fuld at
Stockerblog.comPhoto courtesy of wikipedia. No celebrity endorsement expressed or implied.
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