Supermodels Kim Alexis and Beverly Johnson speak on baby boomer spending traits in Washington

TV Land channel President Larry Jones speaks during a press conference on baby boomer stereotypes and spending patterns during a press conference in Washington on July 7, 2008. Jones spoke about a TV Land "Boomer Consumer" Study that found while the baby boomer demographic is making the majority of the household spending decision there is very little consumer marketing aimed at their age bracket. (UPI Photo/Kevin Dietsch)