BRIAN WILSON AT NEW HARD ROCK CAFE

Henry Juszkiewicz, left, chairman and CEO of Gibson Guitar, joins Brian Wilson of The Beach Boys for the guitar smash at the new Hard Rock Cafe in Time Square in New York City on August 12, 2005. One hundred people gathered for the smashing of 100 guitars ala Peter Townsend style to celebrate the opening of the flagship store. (UPI Photo/Monika Graff)