The app will let customers order and pay on their phone. Then the app will use GPS to alert the kitchen when the customer is close so they can prepare the food so it is hot when the person arrives. In order to save time, the app also will let people select in-store or drive-thru pick-up, and a separate pick-up line will exist for mobile orders to speed up the process.
The target for the new app is for young millenials. Taco Bell's mobile lead says, "For these kids, it's not if you have a smartphone; it's which smartphone do you have. If you can get 10 million people to download your app, you're putting a portal to Taco Bell in 10 million pockets."
The fast food company hopes to release the app later this year.