The troubled pop star looks to be attempting a transition to hip-hop, and his first movie is to change his name to a more rap-friendly "Bizzle."
Although he made no announcement, he swapped his name out on his Instagram, as well as posting several photos meant to boost his cred.
One shot shows Bieber -- pardon, Bizzle -- posing with rapper T.I., and another of him with Diddy.
But the teen, who turns 20 next month, may have far more to worry about than his impending identity crisis.
Bieber could face time in federal prison if investigators find he interfered with the crew on a recent pot-filled flight to New Jersey. He is already facing charges following his arrest for drag racing while inebriated in Miami and for allegedly egging his neighbor's house.