For those watching from the United States, the time-delayed television broadcast on NBC will air the main events, including Friday's opening ceremony, in prime time.
But for the impatient, NBC is streaming every event online, both on its website, NBCOlympics.com, and on its NBC Sports Live Extra apps for iOS and Android. The catch: These services are only available to cable subscribers.
And the network also declined to broadcast the opening ceremonies.
“We want to put context to it, with the full pageantry it deserves,” said Mark Lazarus, chairman of NBC Sports Group.