Speculation surrounds the Super Bowl's effect on the report, which will be released after the closing bell Wednesday. The number of top 100 businesses to buy ads during the game increased from 8 to 29 this year. However, the number of tweets only rose 3 percent to 25 million after rising 76 percent last year.
The different perceptions of the website's performance during the social media event reveal the difficulty of measuring Twitter's business model. The company is still trying to form a good method for gauging success.