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Doritos ad maker surprised to see his own ad during Super Bowl

A 30-second commercial during Super Bowl XLVIII cost approximately 4 million dollars.
Posted By Aileen Graef   |   Feb. 3, 2014 at 5:23 PM   |   Comments

BALTIMORE, Feb. 3 (UPI) -- A Doritos ad maker didn't know his commercial was going to air until he saw it during the Super Bowl.

Raj Suri shot a commercial for Doritos as part of a contest and told CBS Baltimore in an interview that he did not know the company had decided to air the commercial until he saw it come up during the game.

Suri's spot was a finalist in the Doritos "Crash the Superbowl" contest, and it was a fan favorite, so Suri will receive $1 million in addition to having his commercial air during the most-watched television event in history.

Suri's ad was filmed in one day and cost $300 to produce. "Think about what we just did against spots that cost millions of dollars, right? I can't even wrap my mind around it," he said. "I don't even know what to think of that. You know and it's just an incredible feeling."

Suri says he will split the money with the people who helped make the commercial, pay bills, and buy something nice.


[CBS Baltimore]

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