Anna Kendrick wonders if she's 'beer commercial hot' in hilarious non-Super Bowl ad

Anna Kendrick is pitch perfect in a non-Super Bowl ad for Newcastle Beer.
Posted By Kate Stanton   |   Jan. 30, 2014 at 8:43 PM   |   Comments

LOS ANGELES, Jan. 30 (UPI) -- Companies spend ludicrous amounts of money to feature their commercials during the year's most coveted advertising event. But Newcastle Brown Ale seems to have trumped the system with a pseudo-Super Bowl ad that won't actually air during the Super Bowl.

They got Oscar-winning actress Anna Kendrick, already known for her sharp sense of humor, to make fun of Newcastle, the Super Bowl, beer commercials and herself. In the ad, Kendrick gets her hair done for a Super Bowl commercial that doesn't actually exist and that she won't get paid for.

Kendrick said she would want to take on the role because she "loves a challenge," but wonders if she has the looks for the Super Bowl's famously raunchy beer commercials.

“I’m approachable hot, like the hottest girl in your improv class hot,” she says. "Am I beer commercial hot? No."

Kendrick told Mashable that Newcastle encouraged her to disparage the brand.

"Because they don't take themselves so seriously, the more I abused the brand, the more they loved it," the 28-year-old actress said.

"It seemed like the obvious thing we had to do, and unfair to the world if we didn't," Newcastle brand director Quinn Kilbury told Ad Week. "The Super Bowl is great. The game is amazing, everyone loves the game. But it's become much more about marketing in some ways, and the over-the-top ridiculousness that surrounds it."


Follow @KateStan and @UPI on Twitter.
Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
Why the fake braces trend may be dangerous for users
Jared Leto 'stopped eating' for his 'Dallas Buyer's Club' role
Gisele Bundchen, Tom Brady drop $14M on Manhattan home
Kelly LeBrock arrested for DUI
Brandi Brandt faces drug charges in Australia
Trending News