H&M and David Beckham want fans to decide whether the 38-year-old soccer star should be covered or uncovered in the brand's latest ad for his underwear line.
In the 30-second Super Bowl spot for David Beckham Bodywear, Victoria Beckham's husband is found rushing over to a photo shoot. For the finale, users will be able to decide if Beckham gets to the shoot wearing briefs from his line, or in his birthday suit.
"It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M,” Beckham said of the ad a press release. "Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best."
For 2012's H&M Super Bowl ad found the former Real Madrid player chasing after a car in his underwear. According to Forbes, the spot ranked "number one in social media for Super Bowl ads with 109,000 comments."