Bourdain, who transitioned from the restaurant scene to a celebrity eater and world traveler, has teamed up with entrepreneur Stephen Werther to open a large-scale market. The as-yet untitled project will highlight the kinds of international street food Bourdain is famous for seeking out on No Reservations and Parts Unknown, his Travel Channel and CNN shows.
It will also "give young chefs a showcase to strut their stuff" and "introduce Americans to Singapore-style street food."
Werther would not reveal the market's intended location, but said its opening date depends on the building's completion, meaning 3 World Trade Center and Hudson Yards are two likely spots.
“We are ready to go with the concept, so we are going to be doing some very cool and unexpected pop-ups between now and the opening... showcasing different parts of what will be incorporated into the final big market," Werther added. "I am a huge foodie, so you can only imagine how much fun this project is to work on.”
The project is already generating so much interest that there's talk of expansion to multiple locations.
Said real estate broker Robert Futterman, who is representing Bourdain and Werther: “We are talking to every big developer in the city, and everybody wants them.”