Velveeta shortage may lead to cheesepocalypse for Super Bowl

Kraft Foods says high demand for its processed cheese product has caused some shortages.
Posted By Gabrielle Levy   |   Jan. 7, 2014 at 4:06 PM   |   Comments

Jan. 7 (UPI) -- You may need to find an alternative if you were planning on making cheesy dip for your Super Bowl party, as Kraft Foods may be facing a Velveeta shortage.

Demand for the "pasteurized process cheese product" skyrockets this time of year, as the football playoffs kick into gear and Americans reach for that perfect combination of Velveeta and Ro-Tel tomatoes that makes up queso dip.

"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," said Kraft spokeswoman Jody Moore. "Our retail customers are aware of the situation and we expect it to be a short-term issue."

Kraft says the issue is not solely based on demand -- one employee at a Brooklyn grocery said they were told a plant problem would delay deliveries until February -- it is the "primary driver."

"We really haven't heard much from consumers about it at all," Moore said. "It's a short-term issue amplified by the fact that this is a key time for the brand."

[Ad Age]

Follow @gabbilevy and @UPI on Twitter.
Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
Why the fake braces trend may be dangerous for users
Jared Leto 'stopped eating' for his 'Dallas Buyer's Club' role
Gisele Bundchen, Tom Brady drop $14M on Manhattan home
Kelly LeBrock arrested for DUI
Brandi Brandt faces drug charges in Australia
Trending News