Demand for the "pasteurized process cheese product" skyrockets this time of year, as the football playoffs kick into gear and Americans reach for that perfect combination of Velveeta and Ro-Tel tomatoes that makes up queso dip.
"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," said Kraft spokeswoman Jody Moore. "Our retail customers are aware of the situation and we expect it to be a short-term issue."
Kraft says the issue is not solely based on demand -- one employee at a Brooklyn grocery said they were told a plant problem would delay deliveries until February -- it is the "primary driver."
"We really haven't heard much from consumers about it at all," Moore said. "It's a short-term issue amplified by the fact that this is a key time for the brand."