Jan. 7 (UPI) -- The company behind the "Man Your Man Should Smell Like" ads, starring the confidently hunky Isaiah Mustafa, has opted for a decidedly less sexy approach to its viral campaigning.
Old Spice debuted its latest set of commercials during Sunday's NFL Wild Card Weekend broadcast, and they've since garnered millions of hits online. They're part of a series called "Smellcome to Manhood," in which frumpy, ghoulish mothers bemoan their sons' newfound manliness.