The Life+Science technology will come to the company's line of 4k and 1080p televisions. Panasonic at present has only one 4k television, with the rest of its models remaining at 1080p resolution.
The new product features an overhauled user interface and can learn the content preferences of individual users, determined using facial recognition and voice activation.
Panasonic plans to take this 4k screen technology to corporate products, while competitors are making 4k more widespread among consumers. The company has dropped all its plasma models in favor of LED-LCD.
Among its lineup of product launches, Panasonic unveiled -- to many laughs -- a new hairdryer that adds moisture to your hair, and their first 4K professional camera called the 4K Varicam.