To coincide with the release of the enigmatic artist's 47-CD box set, The Complete Album Collection Volume 1, Dylan's record company worked with Interlude to create an interactive music video that simulates channel surfing.
"I'm using the medium of television to look back right at us -- you're flipping yourself to death with switching channels [in real life]," video director Vania Heymann told Mashable.
Viewers can use the buttons on the side of the screen to surf 16 channels on which hosts and actors sing "Like a Rolling Stone" in real time. You'll recognize a number of personalities who appear in the video, including Price Is Right host Drew Carey, podcasting comedian Marc Maron and even HGTV's Property Brothers.
You can watch a sample of the video below, or visit Bob Dylan's website for the full interactive experience.