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Eva Longoria dating media exec Jose Antonio Baston

Meet Eva Longoria's new boyfriend.

By Kate Stanton

Nov. 18 (UPI) -- Less than a month since Eva Longoria denied reports that she had rekindled her relationship with ex boyfriend Eduardo Cruz, the 38-year-old actress took her actual boyfriend to an event in Mexico City.

His name is Jose "Pepe" Antonio Baston and he's the president Televisa, Latin America's largest media company.

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"He's been sweeping her off her feet and courting her like a proper gentleman," a People mag source said of the 45-year-old media exec.

"They have been seeing each other for a few weeks. He's super sweet to her and a complete gentleman," a source told Us Weekly.

"Sorry this is just not true," the former Desperate Housewives star tweeted last month in response to a story that she'd been "making out" with Eduardo Cruz in New York City.

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