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Jay Z debuts men's fragrance

The rap star and media mogul has collaborated with a French perfume company on "Jay Z Gold."
Posted By Kate Stanton   |   Nov. 3, 2013 at 4:56 AM   |   Comments

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(UPI) -- Jay Z reportedly rejected 3,200 suggestions for the name of his first-ever men's fragrance, before finally picked up the bottle and said, "This is the s**t; it’s gold," according to WWD (via The Cut).

Thus, Gold Jay Z was born, the 43-year-old rapper's fragrance collaboration with Ilias Ermenidis, of the world's second-biggest perfume company, Firmenich.

In a press release, Jay Z's eau de toilette is described as "a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry." There's also a "refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature" and "a rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality."

"I was impressed with Jay Z's style and confidence and was drawn to the ease with which he carries himself and all of his success," Ermenidis said in a statement. "He has a natural cool that people want a piece of. In developing 'Gold Jay Z,' I wanted to capture both the vibrant ambitious part of Jay Z's charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."

Gold Jay Z will hit department stores November 29 and cost $39 to $79, depending on the size of the bottle.

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