"Everybody's walking around in the hallways and saying its hump day in that weird voice," Vernon Center student Brooke Lewis told WFSB.
"Sometimes its the counting down to when it is," Lewis said.
Kids aren't the commercial's only fans. CBS News reported last month that "Hump Day" was the most-shared ad of the summer.
"If you look at the tracking chart, the irony of it is it actually makes a hump, and it spikes on Wednesdays, which is what more could you ask for," said Wade Alger, the Martin Agency ad man in charge of Geico's account.
Even the White House quotes it:
Guess what day it is… pic.twitter.com/YG8o5fIN4m— The White House (@WhiteHouse) August 14, 2013
Here's the full ad: