Apple tops Coke, becomes world's most valued brand

Rival tech companies Apple and Google have surpassed Coca-Cola on a list of the world's best brands.
Posted By KATE STANTON, UPI.com   |   Sept. 30, 2013 at 7:39 PM   |   Comments

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Sept. 30 (UPI) -- After 13 years at the top of Interbrand's influential list of "Best Global Brands," Coca-Cola has been surpassed by Apple and Google, in the no. 1 and no. 2 spots respectively.

"Every so often, a company changes our lives, not just with its products, but with its ethos," Interbrand, one of the world's leading brand agencies, said of the the shift. "This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 -- Apple."

According to the report, Apple is worth about 98.3 billion, 28 percent more than in 2012. Coca-Cola's value rose to $79.2 billion, only a 2 percent increase.

Noting the number of tech companies rounding out the top-10 list, Interbrand CEO Jez Frampton said in an interview that "Brands like Apple and Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even whether we speak with each other."

“They have literally changed the way we live our lives," he said.

Tech giants on the list have a combined value of $443 billion.

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