A source close to production has allegedly revealed that Couric could replace Barbara Walters on "The View."
"Katie," which just started its second season, is reportedly not attracting as many viewers as ABC expected it to. In addition, rumor has it that Couric isn't comfortable with the show taking a gossipy turn in order to improve its ratings.
“They realize it will never be a success and ratings are down drastically from last season,” a tipster told the NYDN. “The ABC development team has been working nonstop on new talk show pilots and are looking at high-profile names to replace her, hopefully by January.”
The source added that network executives believe "The View" would be a great match for Couric considering Walters has already announced she's retiring in 2014.
"Execs are so concerned about publicly humiliating Katie by canceling her show in the middle of her second season that they want to put her on 'The View' this year to slide into Barbara’s chair,” the source said. “The feeling across the board is that Katie is rejected by audiences when she is alone, but on a panel show she’s incredible, and even not liking her can work in the show’s favor and her favor.”
Walters, who announced she would remain an executive producer of "The View" after leaving her on-air seat, has denied the rumors.
“I love Katie and we are good friends,” she told the NYDN. “She is always welcome as a guest on ‘The View’ and I was recently a guest on her show, but there is no truth to the rumor that she will be taking my place on ‘The View.’”
But Walters might not be the most reliable source when it comes to rumors. In the past, she has stated that she was not retiring, before she did and she denied that Elisabeth Hasselbeck was quitting, which Hasselbeck also did.