McDonald’s Corp. is currently testing a mobile payment application in Salt Lake City, Utah and in Austin, Texas, Lisa McComb, a spokeswoman, confirmed Thursday in an e-mail.
The app would allow users to place and pay orders using a mobile phone. Customers can later pick up their meals in stores, curbside or at drive thru windows. The program will also feature special promotions and a loyalty program.
“We’re always looking at new technologies to make the McDonald’s experience better for our customers,” McComb said. “We are testing some of these technologies in a few markets, so it’s premature to speculate on the decisions we may make after the tests, but we’re excited to bring a cutting-edge experience in the future to our customers.”
The company's current mobile app, which was introduced in 2011, allows users to locate restaurants, find nutrition information and learn about job opportunities.
McDonald’s has about 34,700 locations worldwide, including more than 14,100 in the U.S.
“You have to look at the whole generation that’s coming up and I think we’re moving to a cashless society,” Bob Goldin, executive vice president at Chicago-based restaurant researcher Technomic Inc., said in an interview. "It’s a worthwhile investment [for McDonald’s.]"
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