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Yahoo unveils new, 'whimsical' logo

Yahoo's 30 days of change are up and a new logo has been revealed.
Posted By VERONICA LINARES, UPI.com   |   Sept. 5, 2013 at 12:27 PM  |  Updated Sept. 5, 2013 at 12:51 PM   |   Comments

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Sept. 5 (UPI) -- Yahoo! unveiled a new logo that is set to appear across all of the company's properties on Wednesday night.

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," read a statement released by Yahoo's Chief Marketing Officer Kathy Savitt.

Marissa Mayer also addressed the unveiling in a blog post titled "Geeking Out on the Logo" where she explained a few of the features chosen for the new emblem and why they were chosen.

"We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated," Mayer wrote. "Modern and fresh, with a nod to our history. Having a human touch, personal. Proud."

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