"Campbell's is an iconic brand that shares our focus on harnessing innovation to delight consumers - making them an ideal partner as we take this first step beyond beverages for the Keurig system," President and CEO Brian Kelley said in a statement.
The instant soup will consist of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish. Consumers will be able to recreate the traditional soup by brewing the K-cup over the garnish.
The companies expect to introduce three varieties of the soup in 2014 including Homestyle Chicken Broth & Noodle.
"This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces. Campbell is connecting with consumers in new and exciting ways," Campbell President and CEO Denise Morrison stated.
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