Life-sized cardboard cutouts of David Hasselhoff appearing in Cumberland Farms convenience stores have proved so popular that people are stealing them. In one case, Hasselhoff cutout theft has led to serious injury.
A 36-year-old employee working at a Cumberland Farms store in Shelton, Conn., tried to stop two men and one woman from stealing the cutouts and stuffing them into their SUV. The man was reportedly struck by the car and dragged on his head in their attempt to flee.
The employee, who works with his mother and girlfriend in the store, remains in critical condition at the hospital.
Hasselhoff and Cumberland Farms previously inked an endorsement deal capitalizing on "the Hoff's" cheesy pop cultural cred. The 61-year-old former "Baywatch" star also sells Cumberland's iced coffee drink in a goofy television ad.
Appalled by the incident, Hasselhoff took to Twitter to send his well-wishes to the injured employee.
I am shocked& truly saddened about the Cumberland farms store clerk tragedy My heartfelt thoughts and prayers are with him and his family!— David Hasselhoff (@DavidHasselhoff) August 21, 2013
WORDS CANNOT EXPRESS HOW I FEEL AT THIS MOMENT PLEASE TAKE A MOMENT TO SAY A PRAYER THAT HE MAKES A FULL RECOVERY!! THANK YOU...DAVID— David Hasselhoff (@DavidHasselhoff) August 21, 2013