Fox Sports 1 had a hard time getting on the air after charging a high subscriber fee -- $0.80 per month, which gets passed on to providers and then to viewers. For a while, Comcast was the only cable provider to have picked up the network.
With time running out, the network dropped the price and has now brought in Cablevision, Time Warner, Cox, DirecTV and Dish Network, which puts the network in 90 million homes. The drop in price to $0.23 cents per month will generate $615.6 million less in revenue in its first year alone.
For reference, the monthly subscriber fee for ESPN is $5.54. For NBCSN, it is $0.33. Some analysts thought Fox Sports 1 was shooting for the moon starting that high without proving its worth to viewers.
The network has lined up a ragtag group of hosts and commentators including Regis Philbin and Erin Andrews. It launches Saturday at 6 a.m. to challenge ESPN in sports coverage and attempt to get past ESPN's 35-year head-start.