Manziel, the quarterback at Texas A&M, signed hundreds of photos, footballs, mini helmets and more during a trip to Miami in January, and allegedly received a "five-figure flat fee" in exchange.
Players aren't allowed to make any money off of their athletic success, and get no cut of the NCAA selling their gear.
Manziel could even see the end of his collegiate career, should the reports about him receiving payment for autographs prove true.
ESPN analyst Jay Bilas thought the resulting investigation was absurd, and he took to his Twitter account to point out the NCAA's hypocrisy.
Using the (now disabled) search function on the NCAA shop, Bilas repeatedly pointed out the association was cashing in on exactly the thing they said Manziel couldn't -- his name.
How ironic that "Official Store of NCAA" sells Johnny Football shirts: http://t.co/A9fats88NI Or, a coincidence it's No. 2 with "Football"?— Jay Bilas (@JayBilas) August 6, 2013
What happens if every college football player protests by signing, selling memorabilia on a Friday, then notifies compliance? No games?— Jay Bilas (@JayBilas) August 6, 2013
Eventually, he started to have a little more fun with it:
Eventually, NCAA disabled the search function, but Bilas found a temporary work-around.
The search function on http://t.co/71fcOTfuAR has been disabled.— Chip Patterson (@Chip_Patterson) August 6, 2013