Ascent Solar Technologies, Inc. a solar energy company located in Thornton, Colorado announced Thursday it had reached a sponsorship agreement with the NFL's Denver Broncos.
The company will now be part of a group of "Hometown Sponsors" for the NFL franchise that grants companies in-stadium advertising rights as well as promotional rights for Ascent's consumer line of products, EnerPlex.
"The Denver Broncos exemplify what is best about the NFL, a tradition of excellence on the field and a spectacular fan base which passionately supports its team,” Ascent Solar's President & CEO, Victor Lee, said. "The Broncos have arguably one of the best, most loyal and most respected fan bases in the history of the NFL and Ascent is extremely proud to be a partner of the Broncos to bring our revolutionary, flexible, solar integrated products to the forefront of consumers’ consciousness, both here in Colorado, famously known as Broncos’ country, and across the United States.”
As part of the agreement, Ascent will sponsor a technology zone inside and around the Sports Authority Field at Mile High. The company will also be advertised in the 1,100 televisions placed throughout the stadium and will get an advertising spot in the Broncos’ GameDay Magazine delivered to 45,000 fans at each game.
“The Denver Broncos are proud to have Ascent Solar as a hometown partner with the team and incorporate them within the new technology zone this season,” said Dennis Moore, Denver Broncos Vice President of Sales and Marketing.