According to a press release, Cain is an "avid outdoorsman and hunter" who will help guide nine teams of skilled big-game hunters on their quest for Bigfoot glory. Spike TV said that $10 million is "one of the largest cash prizes in television history."
Utilizing a state-of-the-art mobile DNA lab, teams will ply their extensive research and presumed knowledge of the legendary creature to collect scientific samples, often battling nature's inhospitable conditions.
Spike TV president Tim Duffy said the show wouldn't have been possible without the financial backing of Britain-based insurance market Lloyd's of London.
"If this series idea had come in without that Lloyd's of London mark attached to it, I don't think we would have taken it seriously, but [$10 million is] no small chunk of change," Duffy said.
"10 Million Dollar Bigfoot Bounty" will debut in January, 2014.