“My style is pragmatic,” Garner said in statement. “I like to wear garments that have a real luxurious texture and feel good against the skin.”
"I like the size of the JBag,” she also said of the brown, leather handbag she holds in the ad. “I like that it’s big enough to carry anything you want to stuff in there, but it’s small enough that you won’t lose your keys!”
Max Mara chairman Luigi Maramotti said the line chose to work with Garner because she's a "real woman."
“Not a cover girl, not a starlet, and she has different interests, a family and values. She is a real woman and embodies the Max Mara woman, she perfectly reflects our image," he said.
Garner's ad campaign will appear in September issues of Vogue, Harper's Bazaar, Elle and more.