David Hasselhoff sings in cheesy new ad for Cumberland Farms iced coffee

Posted By KATE STANTON, UPI.com   |   July 9, 2013 at 6:27 PM
1 of 4

David Hasselhoff, the former "Baywatch" star who found some success as a pop singer in Germany, has never shied away from the cheesiness of his image. He repeatedly refers to himself as "The Hoff" and sells "Don't Hassel the Hoff" t-shirts on his personal website.

So Hasselhoff is the perfect choice to star in a new commercial for Cumberland Farms' iced coffee. He wears all white in the ad and frolics on a sunny beach with beautiful women.

"Farmhouse Blend I'm gonna pick you up, in the hot summer sun I'm gonna sip you up," the 60-year-old croons.

Related UPI Stories
Top Stories
Why the fake braces trend may be dangerous for users
Jared Leto 'stopped eating' for his 'Dallas Buyer's Club' role
Kelly LeBrock arrested for DUI
Gisele Bundchen, Tom Brady drop $14M on Manhattan home
Brandi Brandt faces drug charges in Australia