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Pamela Anderson commercial banned in the U.K. for being 'degrading to women'

Posted By VERONICA LINARES, UPI.com   |   June 6, 2013 at 9:52 AM   |   Comments

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June 6 (UPI) -- The Advertising Standards Authority, an independent British media regulator, banned a Pamela Anderson commercial from the air after four viewers reported it featured offensive content.

In the ad, which was made for the web hosting service "Crazy Domains," Anderson plays the head of a meeting in a boardroom full of men, the NY Daily News reported. Despite the fact that the former "Baywatch" star is wearing a suit, a coworker named Adam can't help himself from fantasizing about her.

The ad then cuts to Adam's fantasy featuring Anderson and another female co-worker wearing gold bikinis and splashing cream on each other.

According to a report by the ASA, Dreamscape Networks -- who owns the web hosting service -- "did not believe the ad objectified women, as it was clear the exaggerated fantasy sequence was limited to Adam's imagination…They believed the majority of viewers would find the ad fanciful and humorous."

However, the ASA ruled the spot unfit to run in Britain because it was "likely to cause serious offense to some viewers on the basis that it was sexist and degrading to women."

"The ASA understood that the ad was intended as a parody of a mundane business meeting and was intended to be humorous and light-hearted," the report states. "Although the fantasy scene, which we considered was sexually suggestive, was limited to Adam's imagination, we considered it gave the impression that he viewed his female colleagues as sexual objects to be lusted after.”
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