Ice cream giant Ben & Jerry's has vowed to remove all genetically modified organism (GMO) ingredients from their menu starting in 2014.
Even though as of now only 20 percent of Ben & Jerry's ingredients are sourced GMO, the company has committed to completely eliminate the use of genetically modified ingredients from their products by the end of the current year.
They Vermont-based company made the announcement in a press release posted on their website, in which they claimed they supported the GMO "right-to-know" labeling movement.
"Currently, in the United States and Canada, 80% of Ben & Jerry’s ingredients by volume are sourced non-GMO. We commit to sourcing non-GMO ingredients for all our products everywhere by year-end 2013. In fact all our products made in Europe are already non-GMO," the company wrote.
In the release, the ice cream makers explained the transition to all non-GMO ingredients would be a "complex" process as they sometimes use up to 40 ingredients per flavor. Nonetheless they claim it is possible to get all their flavors to be "Fairtrade certified and sourced with non-GMO ingredients" within the next six months.
"That’s about 80 flavors, 110 ingredients and more than 200 different products to transition this year! There can be almost 40 different ingredients in a single flavor, so you can see how complex this undertaking is," read the release.
The ice cream chain will begin the process by matching new ingredients to make sure they meet the company's standards.
Consumers will be able to track the company's progress with public updates on their website.