A source told The Sun that "when Beyonce found out they had edited the way her body really looked, she hit the roof."
“She’s a true diva and was furious that she had been given such a snubbing. Her people refused to give the pictures the green light so H&M were forced to use the originals,” the source added.
The Swedish retailer debuted the first promotional image featuring Beyonce in March. In the ad, the singer lounges on a beach wearing short shorts, a summer blouse and heels.
An H&M spokesman admitted that the retailer held a "discussion" about the photos with the singer and confirmed they ended up printing the original photos.
“As with all campaigns there are discussions on which images should be used. Both H&M and Beyonce are very happy with the final result,” he said.
Beyonce's H&M promo shoot. CREDIT: H&M