National hipster clothing chain Urban Outfitters is planning to serve booze in a new outlet in Brooklyn, and the purveyor of ironic t-shirts is likely hoping beer-drinking shoppers will buy more when they're buzzed.
The New York Post reports that the chain has applied for liquor and restaurant licenses and is set to unveil its plans before a community review committee on May 30. Urban Outfitters has already introduced food and alcohol at two of its “Terrain” stores, in Connecticut and Pennsylvania, which specialize in garden and home décor.
Entrees at one location include $29 Lancaster Pork Loin, $18 artisanal cheese and a $50 five-course chef’s tasting menu. Terrain president Wendy McDevitt told Bloomberg in November that dining and drinking can double customers' browsing time.
Brooklyn resident Allicia Lawson, 25, told the Post she has a history of making “bad shopping decisions” when “drunk.”
“It’s the nature of the beast," said Brooklyn activist Phil DiPaolo. “If people have a buzz, they are going to spend more money."
Amy Nicholas, manager of the Sweetwater restaurant across the street, said she’s not worried about the competition, noting the sit-down restaurant has a different demographic. Nicholas added that people who try drinking and buying could end up with a serious case of "shoppers' remorse."