National hipster clothing chain Urban Outfitters is planning to serve booze in a new outlet in Brooklyn, and the purveyor of ironic t-shirts is likely hoping beer-drinking shoppers will buy more when they're buzzed.
The New York Post reports that the chain has applied for liquor and restaurant licenses and is set to unveil its plans before a community review committee on May 30. Urban Outfitters has already introduced food and alcohol at two of its “Terrain” stores, in Connecticut and Pennsylvania, which specialize in garden and home décor.