Abercrombie and Fitch CEO Mark Jeffries made several comments in a 2006 article for Salon that are coming back to haunt him -- in the form of protests and even viral videos advocating for "brand readjustment."
Actress Kirstie Alley, who starred in the 2005 Showtime series "Fat Actress," denounced Jeffries comments in an interview with Entertainment Tonight, saying that her children are not allowed to shop there.
"He said Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin' and blah, blah, blah, blah, blah," Alley said. "That would make me never buy anything from Abercrombie."
"I’ve got two kids in that bracket," Alley said of her sons William True Stevenson, 20, and Lillie Price Stevenson, 18. "But they will never walk in those doors because of his view of people -- forget women, his view of just people.”
Alley also addressed the controversy on her Twitter feed:
"I don't care if A&F sells above size 10," she wrote. "The point is their CEO took a stand against the "coolness" of "above size 10 kids" #standdownCEO"
In the interview, Jeffries claimed that his company only wanted "good-looking" "cool and popular kids" shopping at Abercrombie and Fitch stores.
Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”