In a video titled, "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless" Karber explains his plan to distribute A&F apparel to homeless people to turn the brand into "the world's number one brand of homeless apparel."
In the clip, Karber encourages viewers to donate their old A&F clothes to local homeless shelters to promote the new brand readjustment.
Earlier this month, Jeffries came under fire for a statement he made regarding the brand's target customers in which he said that there are cool and un-cool kids in every school and A&F goes "after the cool kids."
Karber's plan to teach Jeffries a lesson by giving away free A&F clothes to homeless people has received some criticism as well as many commenters think his approach is equality prejudiced.
"Using homeless people as a way to degrade a brand degrades homeless people," YouTube user janeyanna wrote on the video.