Miller Lite debuts new bottle for first time in 40 years

• Tweet

Miller Lite has forgone its classic longneck bottle design in favor of a new look that features "broad shoulders" and a "contoured grip," the brewer said in a press release last week.

"Miller Lite is giving beer lovers a long-overdue reinvented look and drinking experience with the breakthrough new bottle design," said Miller Lite's senior director, Ryan Reis, said in a statement.

For reference, this is what a classic Miller Lite bottle looks like:

Classic Miller Lite design.

AdAge noted in March that Miller Lite's redesigned bottle is just part of the brand's new marketing strategy, which will feature lesser known celebrities with "common-man cachet" and a focus on "Miller Time."

Exec VP-Chief Marketing Officer Andy England called the new bottle the "No. 1 thing" that the company will do this year.

You'll see the new bottles in restaurants and bars this summer.