A three-part series of Mountain Dew commercials produced by Tyler, the Creator, leader of the hip-hop collective Odd Future, has been pulled after critics called the commercial racist and insensitive to victims of domestic violence.
In the ads, a battered, frightened woman is asked to identify her attacker in a line up of black men and a goat named Felicia. The goat shouts threats to the woman, including ""Keep ya mouth shut," who eventually becomes too scared to continue and leaves the room.