Messaging app WhatsApp is allegedly being acquired by Google for the modest sum of $1 billion.
Digital Trends reports rumors of the acquisition began five weeks ago and that WhatsApp is "playing hardball" and bargaining for a higher amount. According to a source the current price is close to $1 billion.
As Digital Trends points out, the acquisition of a messaging app is the next logical step for Google following Facebook's Instagram purchase and given that 2013 has been dominated by the apps-social network market.
However, Google might not be the only big company interested in the popular messaging app. According to Mashable, in December of 2012 there were rumors that Facebook wanted to purchase the app.
WhatsApp is probably the most popular among many new messaging apps. The 99 cent app allows users to send texts, images, videos and voice notes among different smartphones for no extra cost. According to App Annie, WhatsApp is the No. 1 app in the Apple Store.