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Meet Pepsi's new swirly bottle

March 22, 2013 at 9:48 AM

According to the Inquistr, the package redesign is part of PepsiCo's strategy to revitalize the brand after losing market share to rival company Coca Cola.

The new bottle features a swirled bottom half that is allegedly easier to grip, as well as a shorter wraparound label which allows for more exposure of the drink, Ad Age reports.

The new bottle shape will be applied to all Pepsi drinks including Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next in their 16 and 20 oz. versions. A 12 oz. glass bottle featuring the new design will also be available in some retailers.

Angelique Krembs, VP-marketing for the Pepsi trademark, said the new bottles will begin rolling out in April. She expects half the country will receive the new package by the end of the year.

Pepsi's last packaging redesign occurred in 2008 when the company introduced the new globe logo.

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