Beyonce heats up H&M's summer ad campaign

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Word broke in January that Beyonce was in the Bahamas for an H&M photo shoot when one of her dancers accidentally tweeted -- and deleted -- "First day of trial in the Bahamas! H&M all set."

Now that H&M has finally confirmed that Beyonce is the face of their new campaign, the Swedish retailer debuted the the first of the 31-year-old singer's looks. In the ad, Beyonce lounges on a beach in the Bahamas wearing summer styles and high heels.

"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyonce said of the campaign. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

According to People, Beyonce's new song, "Standing On the Sun," will appear in some of the TV spots.

H&M designer Ann-Sofie Johnson said Beyonce helped contribute to the design process:

But is the sizzling photo shoot anywhere near as fierce as the cover art for "Bow Down?"