A young bearded man and -- who we can only assume was his girlfriend -- were captured by the cameras watching the game accompanied by a large cone filled with several scoops of chocolate chip ice cream.
As the commentators point out, the man, whom they dubbed "Ice Cream Guy," was very focused on the game while enjoying his ice cream cone when the woman approached the frozen treat with a plastic spoon to get a taste.
Having purchased the treat for himself, after she probably passed on getting one for herself earlier, Ice Cream Guy pulls it away from her repeatedly, getting her to make this "oh-no-you-didn't" face.
Since the clip of the commentators narrating Ice Cream Guy's predicament was posted on the NBA's YouTube page it went viral and now he and his alleged girlfriend are Internet celebrities.
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