The band of comics was approached by Google to produce material for a new online comedy destination, a channel that offered them free reign to produce their brand of experimental comedy. The channel made its debut at the South by Southwest festival in Austin, Texas last weekend.
"We each have pages within Jash and we each can curate those pages," Silverman said. "This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail."
The brand new channel is sparse currently, and the group is already working on material to fill its pages — from a "French film noir trailer" from Silverman to a 25-minute short film from Cera, who, fresh off Netflix's Arrested Development revival, is taking full advantage of new distribution avenues.
Behind the scenes are "Jimmy Kimmel Live!" co-executive producer Douglas De Luca and Daniel Kellison, a former Kimmel executive producer and creator of shows like "Crank Yankers" and "The Man Show." The pair see great potential in Jash as a comedy incubator, and predict future crossovers with Kimmel's ABC talker.
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