The ad takes footage from "Roman Holiday" and features an on-color Hepburn touring an Italian town in a bus. When the automobile gets stuck, the actress gets off and joins a handsome stranger who's driving a convertible to continue her tour of the city.
Hepburn's sons, who control her state, authorized the use of the image for which they received a fee, the Independent reported. Sean Ferrer and Luca Dotti said their mother would've been proud of the ad as she "often spoke about her love of chocolate and how it lifted her spirit.”
This is the second time Hepburn's likes are used in a modern day commercial, the first, was in a Gap ad that featured the actress dancing to an AC/DC track.