The legendary educational kid's program is looking to become the first nonprofit organization and the first U.S. children's company to reach one billion views on YouTube, a number only reached by celebrities like Justin Bieber and Psy.
To achieve their goal, they've launched a campaign encouraging users to help them get to the big number (1,000,000,000) to unlock a "Top Secret Video." Telly Monster stars in "Can You Tell-y Me How to get 1 Billion?" a video that explains how the campaign works.
Terry Fitzpatrick, the executive vice president of content and distribution for Sesame Workshop, said having their content in multiple platforms "gives kids and families a chance to reinforce and experience the curriculum multiple times."
Sesame Street, which premiered in 1970, launched its YouTube channel in 2006 and as of now, its educational shows are as likely to be watched on the web as they are on America's PBS, the Telegraph points out.