The announcement was made through a video-tweet titled "It's out of the bag," which shows what the future Cool Ranch Doritos Locos Tacos will look like.
Taco Bell launched Doritos® Locos Tacos, featuring their traditional taco ingredients inside a Doritos Nacho Cheese shell, in 2012, and it soon became the company's most successful product launch ever, selling over 350 million units in less than a year, according to Yahoo finance.
According to Greg Creed, Taco Bell Corp's chief executive officer, the decision to launch a second Doritos flavored taco shell is not recent.
"There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long,” he said. “Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos. However, the demand for Nacho Cheese Doritos Locos Tacos was so strong that we worked closely with our partner Frito-Lay to increase our capacity and meet the needs of both Doritos Cool Ranch and Nacho Cheese fans.”
According to Yahoo Finance the Cool Ranch Doritos Locos Tacos launch will be Taco Bell's biggest marketing campaign in history.