Ontario-based Mood Media purchased Muzak in 2011 for $345 million to add to its sensory marketing portfolio, and the background music business has been generating 90% of Mood Media's sales. The company will rename the music brand Mood. Mood Media plans to update its "sensory marketing services," expanding the offerings of its "team of music gurus, visual specialists, sound and scent-tech experts,” who produce signage and interactive experiences
But no one doubts the familiar jazz and orchestral remixes will remain part of the shopping experience. Muzak's patented "stimulus progression," in which music is recorded in blocks that get gradually faster and brassier, was designed to stimulate workers to produce more quickly, with alternating periods of silence to reduce listener fatigue. Muzak was even piped into space for the Apollo 11 astronauts. Conduct a test with the track below.
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