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Coke Super Bowl ad lets viewers decide the ending [VIDEO]

Jan. 23, 2013 at 10:30 AM  |  Updated Jan. 23, 2013 at 10:45 AM   |   Comments

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Jan. 23 (UPI) -- Following the debut of the Mercedes Benz Kate Upton ad that everyone hated, Coca-cola presented the first half of their Super Bowl ad Tuesday, allowing viewers to decide how they'd like the commercial to end.

Oddly enough, Coke's ad takes place in the desert and there is no Polar bear in sight, some are claiming this might be the company's "nod to global warning."

The commercial features three teams racing to get to a Coke bottle mirage. Viewers are encouraged to vote online at CokeChase.com for either the Showgirls, the Cowboys or the Badlanders to reach the mirage first. After voting, the site features several "sabotage" clips where viewers can delay the teams they didn't vote for.

Voting began Tuesday and will be up until the end of the Super Bowl. The winning team will be featured in an ad that will air right after the game.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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