As part of their usual event promotion efforts, CBS has been airing ads featuring celebrities to advertise the upcoming Super Bowl XLVIII, which they will air on Feb. 3, 2013.
So far, some of the photo ads CBS has ran feature singer Beyonce and actor Neil Patrick Harris wearing eye black printed with "Feb. 3 2013" (the date of the Super Bowl) on their faces, a trend also used by New York Jets quarterback, Tim Tebow, with Bible verses in his eye black.
The airing of Beyonce's commercial sailed smoothly when it first came out in October, but when CBS debuted the Neil Patrick Harris one this Sunday, conservative new website World Net Daily felt the promotion mocked Christianity and pushed a gay agenda.
The conservative site also quoted a football fan who was offended by the connection made between Harris and Tebow and wrote, "They’re pushing a gay agenda by using him, and they’re mocking Christians at the same time.”
In addition to their article, WND is conducting a survey where they ask, "Is CBS mocking Tim Tebow and/or Christians in its Super Bowl ads?." As of now, the leading answer with 36% of the votes is, "Yes, and every effort should be made to boycott CBS and its advertisers."
In response, the light spirited Harris took no offense at the allegations and twitted about his love for football and the Super Bowl under a 'no agenda' hashtag.
Also, I must say I'm very excited for the Super Bowl. I love football - look forward to it every year. #noagenda— Neil Patrick Harris (@ActuallyNPH) January 8, 2013